How To Keep Customers Coming Through Your Doors In The New Year
The Christmas shopping period is a busy and exciting time of year for retailers but what do you plan to do when the dust settles to ensure your customers keep coming through your doors in the New Year? Below are a couple of marketing tools you might like to implement today, in order to keep your customers coming through those doors tomorrow.
Email Marketing & Newsletters
Stay in touch with customers after they leave your store through email marketing and newsletters.
Keep a ‘sign up to our mailing list’ or ‘join our customer loyalty program’ book at your counter and ask customers to fill out the form while you are ringing up their sale. Encourage them to sign up by telling them about the benefits e.g. spend and save programs, access to special sales, birthday discounts etc.
Sign up forms should also be included on your website. They are easy to set up and can link directly to online database systems and email marketing programs such as MailChimp – so there’s no need for any manual work. If you have a website, ensure you include a sign up form that’s easy to find and quick to fill out.
When it comes to promoting your retail business, social media can work really well. It can help retailers keep in touch with customers, make announcements or feature new merchandise and promotions.
Whilst Facebook is Australia’s most popular social media site (with 14,000,000 visits per month), we recommend you also take a look at Pinterest. Pinterest was designed specifically to help people “discover the things they want to plan, buy and do”, and it offers some fantastic tools for retail businesses such as ‘buyable pins’ which enables people to buy products direct from Pinterest, and ‘rich pins’ which include real time pricing, availability and where to buy the product.
Take a look at some of Pinterest’s Success Stories to find out how retailers around the world are increasing online and in-store sales through the use of Pinterest.
Wishing you a wonderful Christmas and a prosperous New Year!